BetterLesson
Just like the students they teach, educators also need support to develop. BetterLesson grew out of founder Alex Grodd's experience in the classroom at Roxbury Preparatory Charter School, where he taught sixth grade English. Alex suspected that great teachers had likely already developed effective and compelling units and lessons. Yet, there was no way to build on the wisdom of master teachers. Alex knew there had to be a better way.
“We have worked with Shaun in various capacities over the past 6+ years and have always been thoroughly impressed with his work. Shaun combines impressive UI/UX instincts with unique design talents.”
From Start-Up to Powerhouse
When I started working with BetterLesson, they were in their early start-up phase. Alex's vision was compelling. We began our work together by researching both the BetterLesson promise, as well as the lived experiences of teachers in the classroom. And then we got down to work, creating prototypes and iterating.
The key challenges involved discovery, community, and organization. In particular, BetterLesson envisioned sharing thousands of units and lessons. The question was first, to define an information architecture that could sustain the vision, and second, to create a digital experience that teachers would want to use.
Over several years, I worked with BetterLesson to create a compelling design (UI/UX), and to develop email marketing, print materials, presentation templates, and info graphics that successfully supported their push for Gates Foundation funding and a partnership with the National Educator's Association, the nation's largest union. Today, BetterLesson successfully serves over 400,000 educators annually with 33 employees.
Role
Strategist
Creative Director
Designer
Information Architect
Key Deliverables
User Research
Information Architecture
Website Design
Print Collateral Design
Presentation Templates
Information Graphics
Email Marketing Templates
